Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics is said to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.
Critical to developing relevant and effective web analysis is creating objectives and calls-to-action from your organizational and site visitors goals, and identifying key performance indicators (KPIs) to measure the success or failures for those objectives and calls-to-action. Here are some examples for building a measurement framework for an informational website:
Calls to action
Key Performance Indicator